微逆头部企业出货量的起伏，表明行业已经进入产品为王的阶段，新老玩家迎来了正面肉搏战。
作为全球第一大重地，欧洲微逆去年总体出货量依然保持增长，特别是以天技新能源为代表的新势力进入，为当地市场增添了更多的变数与活力。
据潮电智库了解，天技新能源的行业首创并离网“微逆+微储”产品去年大卖，并已在欧洲大批量出货，成功打开了海外需求新缺口。
不仅如此，天技新能源获得了石雀投资和友前资本等知名投资机构的青睐，目前已经完成Pre-A轮融资，募资金额近千万元。其中，慧眼独具的石雀投资是行业内的知名硬科技投资机构。石雀投资及其投资团队曾经孵化过包括新能源和信息科技在内的众多硬科技项目，其中已有多个企业提交上市申报并实现IPO上市发行。此次石雀投资的加入，也将推进天技新能源获得其已投企业的生态圈产业资源，助力企业更快地发展壮大。
天技新能源销售总经理李文科认为，在海外游戏规则透明与公平的环境下，产品硬实力是决胜关键。微逆市场仍处于增长快车道，但大家不会再像前两年那样轻松躺赚，竞争点会集中于经济、稳定、高适配性的用户体验。
而这，也正是天技新能源提出今年要在欧洲实现5亿元销售目标的底气。
今年6月，公司将携新品逆变器参加全球太阳能专业展览会Intersolar Europe 2024。
单机可离网微逆，对标并致力于超越Enphase
天技新能源在产品质量和效率等方面已逐步追赶上Enphase，并推出更为简洁的操作运维系统。
公司微逆可以根据电网和负载的情况自动切换并网和离网两种工作模式，并有单机实现离网功能，功率涵盖400W-10KW。此技术方案目前在全球属于首创，目前处于领先地位。
在光伏储能领域，相比Enphase通过三级能量转换AC耦合实现储能，天技新能源通过两级能量转换DC耦合来实现光伏储能功能，把能效提得更高，性价比更高。针对欧洲地区研发的逆变器可实现零馈电，完全自发自用，目前在欧洲已经形成庞大的用户群体。
天技新能源坚持采用一机多用的设计理念，优化产品的电器和结构性能，以差异化方式参与市场竞争，并通过适配大功率组件，从电路设计以及软件算法等方面提高了功率密度，采用器件复用的方式，提高了整个系统的安全性和效率，降低了安装和和运维成本，为客户提供最优的光伏储能用电方案。
欧美二连响，联手头部上市制造商
天技新能源不断拓宽销售网络全球化，加强渠道布局，刚进入欧洲市场时，就非常注重和经销商协同服务反应速度，提升售前和售后本地化服务。在成立后的一年时间里，公司就已在欧洲实现千万级销售额。
基于美国相关法案对于中企的限制，天技新能源和其投资的美国本土公司合作，组建美籍团队负责运营事项，并计划签约伟创力作为公司美标产品的代工商。
天技新能源瞄准安装快捷这个用户偏好，旗下逆变器采用一体化设计，无需经认证的专业电工上门安装，节约用户的安装成本。公司为美国市场专门定制研发的新品已通过美国经销商多项严格测试，正在筹备美国认证。
European Micro-Inverters Return to Productivity Competition, This Industry Dark Horse Aims for 500 Million in Revenue
The fluctuations in the shipment volume of those micro-inverter leading companies indicate that the industry has entered a stage where “the product is king”, new and veteran players have ushered in a head-on battle.
As the world’s largest markets, the overall shipment volume of micro-inverters in Europe continued to grow last year, especially with the entry of new forces represented by TENTEK, adding more variables and vitality to the local market.
According to Chaodian, TENTEK’s industry-first off-grid ‘micro-inverter+ micro-storage’ product sold well last year and has been shipped in large quantities in Europe, successfully opening up a new gap in overseas demand.
Not only that, TENTEK has won the favor of well-known investment institutions such as ROCK SPARROW INVESTMENT and Shenzhen Youqian Private Equity Fund Co., Ltd, and has completed Pre-A round financing, raising nearly ten million Chinese Yuan.
The insightful ROCK SPARROW INVESTMENT is a well-known hard technology investment institution in the industry. ROCK SPARROW INVESTMENT and its investment team have incubated many hard technology projects, including new energy and information technology, among which multiple companies have submitted listing applications and achieved IPO issuance. The addition of ROCK SPARROW INVESTMENT will also promote TENTEK to obtain the industrial resources of its invested companies, helping the company to grow and develop faster.
Kevin Lee, the Sales General Manager of TENTEK, believes that in an overseas environment where the rules of the game are transparent and fair, the hard strength of the product is the key to victory. The micro-inverter market is still on the fast track of growth, but everyone will no longer make easy money as they did in the past two years. The competition will focus on economic, stable, and highly adaptable user experience.
This is also the confidence behind TENTEK’s proposal to achieve a sales target of 500 million Chinese Yuan in Europe this year.
In June of this year, the company will bring its new inverter products to participate in the global solar professional exhibition, Intersolar Europe 2024.
Standalone Off-Grid Micro-Inverter, Benchmarking and Striving to Surpass Enphase
TENTEK has gradually caught up with Enphase in terms of product quality and efficiency, and has launched a more streamlined operation and maintenance system.
The company’s micro-inverters can automatically switch between grid-connected and off-grid modes depending on the grid and load conditions, and have standalone off-grid capabilities, with power coverage from 400W to 10KW. This technical solution is currently a global first and is in a leading position.
In the field of photovoltaic energy storage, compared to Enphase, which achieves energy storage through three-stage energy conversion AC coupling, TENTEK achieves photovoltaic energy storage functions through two-stage energy conversion DC coupling, raising energy efficiency and price-to-value ratio. The inverters developed for the European region can achieve zero-feed electricity, completely self-generated and self-used, and have formed a large user group in Europe.
TENTEK insists on adopting a multi-purpose design concept, optimizing the electrical and structural performance of the product, participating in market competition in a differentiated way, and improving power density from circuit design and software algorithms, etc., by adapting to high-power components. By reusing devices, it improves the safety and efficiency of the entire system, reduces installation and maintenance costs, and provides customers with the optimal photovoltaic energy storage electricity solution.
Combining European and American markets, joining hands with leading listed manufacturers
TENTEK is continuously expanding its global sales network and strengthening its channel layout. When it first entered the European market, it paid great attention to the speed of service response in cooperation with dealers, and improved pre-sales and after-sales localization services. Within a year of its establishment, the company has achieved tens of millions of sales in Europe.
Based on the restrictions of relevant U.S. laws on Chinese enterprises, TENTEK cooperates with its invested U.S. local companies, forms a U.S. team to handle operations, and plans to sign a contract with FLEX as the OEM for the company’s U.S. standard products.
TENTEK targets the user preference for quick installation. Its inverters adopt an integrated design, which does not require certified professional electricians to install, saving users’ installation costs. The new products specially developed for the U.S. market have passed multiple strict tests by U.S. dealers and are preparing for U.S. certification.
