首先登场的是OPPO。首创竹纤维振膜的真无线降噪耳机OPPO Enco Free3正式发布。随即而来的是华为FreeBuds 5，近期Realme也推出了真我Buds Air5 Pro，首款定位旗舰的TWS耳机。
根据潮电智库统计2023年1-2月TWS品牌TOP10出货量为21.99KK，作为苹果其中长年位居头部的选手，占据49%市场份额，紧随其后的分别是boAt 16%、三星 7%、哈曼 6%、小米 5%。CR5高达83%，市场集中度较高，小众品牌难以打破。
Top 10 TWS shipments in January to February 2023
In 2022, there are some changes taking place in the TWS market, and the following impact may make the competition of TWS market more intense in 2023.
in 2023, various terminals like OPPO, Huawei, and Realme have successively launched new products.
OPPO takes lead in it. The OPPO Enco Free3, the first true wireless noise reduction earphone with bamboo fiber diaphragm, has been officially released. Following with Huawei FreeBuds 5, and recently Realme also launched the True Me Buds Air5 Pro, the first flagship TWS earphone.
According to statistics from Chaodian Network, the shipment volume of TWS brand TOP 10 from January to February 2023 was 21.99KK. Apple as one of top players for a long time, it occupied 49% of the market share, followed closely by BoAt 16%, Samsung 7%, Harman 6%, and Xiaomi 5%. CR5 is up to 83%, the market concentration ratio is high, and niche brands are hard to break.
Chaodian Network has observed that Samsung has a place in the high-end market for TWS earphones; Xiaomi has positioned its TWS earphones primarily in the mid to low-end markets.
Since 2019, Xiaomi and Samsung have been evenly matched in the global mid to low-end market competition for TWS earphones. Similarly, in the high-pressure environment generated by the competition with Apple in the high-end TWS headphone market, Xiaomi and Samsung have also suffered losses in entering the high-end TWS headphone market.